By: Monte Enbysk | Source: microsoft.com

If your business has a name that doesn’t say anything about what your business does, you’re losing potential new clients and you don’t even know it.

I know, I know — it’s a family name passed down from two or three generations. Or it’s a business you recently bought, with a brand awareness in your community that you want to keep. Go ahead and keep it.

But don’t emphasize the name on your home page — at the expense of more important wording — if it doesn’t really describe what your business does.

Why? Because unless your company’s name is Starbucks or Nike or some other household name that people right away associate with a line of products, search engine users won’t find you. Studies have shown that 75% or more, on average, will be looking in search queries not for you, but for what your business does. So you may miss out, because the search engines likely will provide them with other companies’ names.

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By: Loren Baker | Source: searchenginejournal.com

Directories are probably the oldest form of link and traffic building, dating back to Yahoo!, DMOZ, and Go.com’s directory efforts.

They are also still an important part of Internet marketing in terms of site categorization via co citation, establishing a reputation by being listed with the best sites on the web, and establishing some core anchor text which still has ranking influence.

But besides the major directories, how do you decide which directory or category best fits your site and/or is deserving of having your site listed?

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Spread the word: bookmark it/ readit

By: Daryl Campbell | Source: site-reference.com

One of the best ways to do viral marketing is the creation of viral reports which can be freely passed on by you to another person with added benefits to both parties.

How does it work?

Aside from having an interesting topic and a wealth of information, the viral reports contain links to the site and products you are offering. These links can be modified from one person to another by changing the affiliate ID in the link. While these links, known as rebranding, still lead to your website, credit will also be given to the affiliate in the form of commission or whatever arrangement you have worked out previously. By offering an incentive your customers will have more of a reason to pass around your viral report.

That’s where the viral explosion begins.

You can maximize your viral report, and get an explosion of traffic along with a huge number of subscribers. Keep these factors in mind when promoting your viral report.

- Wide distribution. There are several ways on how you can offer your report. You can offer it for free or for a minimal amount. If you allow rebranding, you can also charge for it and have options such as full customization or just part customization rights. Resale rights can also be offered for a certain fee.

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