By: Andrew Goodman | Source: webpronews.com

Like a few others, I’ve been beta testing Google Website Optimizer. It’s great.

Here’s why it’s a win for Google. They’ll make more revenue because marketers who test will get impatient and need more data. They’ll enable their paid search accounts fully, possibly even enabling marginally performing groups, to get a statistically significant conclusion to their test more quickly so they can move on.

No, you don’t have to buy clicks to use Optimizer; it’ll measure conversion performance on landing page variations with any kind of traffic. But the fact that it’s tied into an AdWords account sure makes it easier to enable those clicks, doesn’t it?

It’s a win for advertisers for a very simple reason, of course; the prospect of improving conversion rates and thus profits. It’s not magic. It’s science. Behind the science, comes creativity, best practices even(!) and unpredictable user psychology.

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By: Loren Baker | Source: searchenginejournal.com

Yahoo Answers, the question & answer social media exchange, has become a success for Yahoo, bringing the phenomena of social knowledge sharing to over 90 million worldwide Yahoo Answers users.

Now Yahoo has taken Yahoo Answers to the next level, adding Social Networking capability to the Yahoo Answers interface, where users can connect and ‘make friends’ with other Yahoo Answers members who share similar interests and backgrounds, Answers Network (BETA).

More info on the changes from the Yahoo Search Blog:

"We just added a new capability to Answers, the Yahoo! Answers Network – currently in beta, which enables you to build your own personal knowledge network. So what exactly is a knowledge network? Simply put, it enables you to directly connect with people whose knowledge you value so you can easily share knowledge and discover interesting information on topics you care about."

Read more at searchenginejournal.com

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