By: Loren Baker | Source: searchenginejournal.com

Google will continue to try to see if the 404ed page has ever been reinstated as a live page.

"Google even provides these errors in Google Webmaster Central, where you can see web crawl errors including 404 not found errors."

Instead of serving a 404 error message which makes it look like your site is full of broken pages and links, it’s much better to customize your 404 error page with:

• A site map, or link to the site map and link to the homepage which will direct the crawler to the main content rich sections of your site.
• If you run a blog try aggregating your RSS or archive feed to serve links to the 5-10 most recent posts.
• A search box which will help your users find what they are looking for on the site.

Get more information here…

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