By: Matt McWilliams | Source: site-reference.com

There are approximately four gazillion (unofficially) web sites in the world. Every teenager, mother, businessman, well pretty much everyone has a web site.

But you are different. You are monetizing your site, not trying to find a soul mate or post pictures of your latest fishing expedition. Your site should be clean, professional, and instill confidence in the buyer.

In finance and insurance, more than anything, you must gain the customer’s trust and confidence in your service. Unlike retail, flashy sites with bright colors and animation don’t work. Most of my suggestions below will apply mostly to the finance and insurance sectors, but lessons can be learned by all affiliates.

I have found that most affiliates (at least in the finance and insurance vertical) tend to leave the following four necessities off of their sites. Is your web site missing any of these important components?

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