By: Igor Mordkovich | Source: webpronews.com

When marketers talk about great PPC ad copy, they often refer to a high CTR (click through rate). Usually it’s a pretty valid indicator of an eye catching ad. Unfortunately many think that getting people to click on the PPC ad and getting them to convert to a sale are completely separate targets.

You’ll be surprised how much effect your ad copy has on your conversion rate.

Read closely.

Before people click on the PPC paid ad in Google, Yahoo or other search engine, they at least read the headline and a bit of the ad copy. That little thing that makes them click on the ad automatically influences their mindset and what they expect to see when they land on your landing page.

If you think that the only thing effecting your conversion rate is your landing page … you have another thing coming your way.

Read full article at webpronews.com

Spread the word: bookmark it/ readit