By: Sarah | Source: adwords.blogspot.com

Over the past year, google has been working hard to share more information about how they protect you against click fraud. Last July, the invalid clicks report was released to provide you with the number of invalid clicks that google detects (and don’t charge for) in each individual account. A few weeks ago, google’s Click Quality team provided a list of common concerns and tips related to their click fraud investigations and let you know how to request an investigation. Now, Shuman Ghosemajumder, Business Product Manager for Trust & Safety, has an update:

"As part of our effort to provide you with more information on invalid clicks, we wanted to give you some additional background on how our systems, processes, and teams work together to manage click fraud for our advertisers, while also sharing what the overall landscape of invalid click detection at Google looks like.

Read more here…

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By: Igor Mordkovich | Source: webpronews.com

When marketers talk about great PPC ad copy, they often refer to a high CTR (click through rate). Usually it’s a pretty valid indicator of an eye catching ad. Unfortunately many think that getting people to click on the PPC ad and getting them to convert to a sale are completely separate targets.

You’ll be surprised how much effect your ad copy has on your conversion rate.

Read closely.

Before people click on the PPC paid ad in Google, Yahoo or other search engine, they at least read the headline and a bit of the ad copy. That little thing that makes them click on the ad automatically influences their mindset and what they expect to see when they land on your landing page.

If you think that the only thing effecting your conversion rate is your landing page … you have another thing coming your way.

Read full article at webpronews.com

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Source: today.reuters.com

Friendster chose Google as its exclusive advertising and search provider today after not resigning with Yahoo, their previous search & ad provider.

Friendster, which was the first major social networking site that ironically fizzled out in the United States, is planning a global expansion which will build upon the success found in the Pacific.

Friendster is the social network of choice for the Philippines, Malaysia and Indonesia; and has become the MySpace of Southeast Asia.

The plan calls for text and display advertising to run on Friendster members’ personal profile sites, worldwide, and the company will introduce Google Web search across the site in the second quarter of 2007.

Financial terms were not disclosed. Friendster’s deal with Google replaces a prior search deal with Yahoo Inc.

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