By: Elaine Currie | Source: site-reference.com

Pay Per Click (PPC) advertising is something most new website owners find difficult to master. The way PPC works is simple, you open a free account with a search engine (eg Google or Yahoo), then you place an advertisement for your website with a list of words (these are your "keywords") you wish to have trigger the showing of your ad, state how much you are willing to pay ("bid") for each visitor who clicks the ad and ends up on your website and set a daily maximum budget figure. The PPC search engine will then start to deliver visitors ("traffic") to your website.

When somebody types one of your keywords into the search engine, your advertisement will be shown. Its position will depend upon the amount you offered ("bid") on the keyword. The highest bidder gets number 1 position, the next highest gets to number 2 and so on (in the event of a "tied" bid, the position is decided on first come first served basis). The higher the position of your ad, the larger the number of people who will see it and the more likely you are to receive visits to your website. It is called Pay Per Click because you only get charged when someone clicks the link to your website, there is no fee for showing your advertisement.

Read the rest of this entry »