By: Scott Van Achte | Source: site-reference.com

Near the end of 2006 Yahoo officially unveiled the new back end for Yahoo Marketing Solutions, widely referred to as the ‘Panama’ Update. Since then they have been slowly allowing the upgrading of accounts from the old into the new system. While not everyone has had a chance to have their accounts switched over, it is expected that all will be upgraded by the end of this quarter.

After several months of waiting, this new backend is a welcomed change as Yahoo finally moves into the future but as with any new system, it is not without its pros and cons.

New System Pros

The new system is certainly a great improvement over the old. While adjusting to a new interface and ranking algorithm may take a little time for advertisers, the end result will present more relevant ads to the searchers, which will ultimately mean a higher quality of visitor and should provide a better bang for one’s buck.

Read the rest of this entry »