By: Igor Mordkovich | Source: webpronews.com

When writing web copy for your website, it is usually assumed that whatever you write … your visitors will understand. I mean we’re writing in English right? If our bullet point says “30 day money back guarantee” every one understands it and shouldn’t have any more questions? Right?

Wrong my friend, wrong!

Even a silly thing like a money back bullet or a free shipping offer needs more explanation to many. Hence the need for the little click-able picture of a “?” mark.

Keep your benefits short and simple, BUT do allow more information to be available if your visitor needs it.

Let me give you a an example we did.

We have a list of about 7 things that separate our company from the competition. All these 7 bullets are very simple, clear and direct. Well, as a test we decided to add that “?” mark to each bulleted benefit.

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Source: pandia.com

Quintura is a search engine based on a visual search engine technology and makes use of Yahoo’s index. “We approached the problem of finding Internet-based information from the standpoint of the user” says Yakov Sadchikov, co-founder and CEO of Quintura. “We strive to bring web users a new search experience that is visual and intuitive.”

What makes Quintura different
The visual part is this: When you do a search on Quintura, your search term appears at the center of a cloud — not unlike a tag cloud, but consisting of related search terms, not tags. I’ll call it a search cloud. These related search terms help you narrow your query.

The font size of the terms indicates how relevant and important Quintura considers the word or phrase. If one or these terms will add accuracy to your search, you click it. You then watch as it floats towards the center of the cloud to join your query.

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By: Joe Lewis | Source: webpronews.com

There are many strategies one can employ in order to improve a site’s search ranking. Everything from title tags to link buying has been suggested at one time or another when it comes to this elusive beast we like to call search engine optimization. The question remains, however, is there anything we’re missing as far as coding goes?

With all the talk about the importance of quality inbound links and avoiding spammy tactics like keyword stuffing, we also deal with myths surrounding coding and text-to-code ratio in terms of search ranking.

Some SEO professions subscribe to the theory that extraneous code throughout the source of a site could hinder the search crawlers from being able to adequately perceive the content of a page, which subsequently leads to less than optimal rankings within the SERP pages.

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