By: Joe Whyte | Source: webpronews.com

PPC can seem easy to the”do it yourselfer”, I mean all you have to do is just bid on words that you think are the most trafficed, right? WRONG!! This is where a lot of people get into trouble. If they have a bussiness about “home appliances” a common mistake is to go after search terms that are to broad like “home appliances”, “kitchen appliances” or “ovens”. Yes these terms get a lot of traffic BUT how good is the CTR, how much are you spending per click and what is your cost per sale if you even get sales off of this ad?

I am going to give you some secrets that many industry professionals already know but the majority of PPC campaigns do NOT use. Hopefully this advice will help start-up businesses, people who are new to PPC and maybe even more experienced PPC vets.

Are you ready for the secrets?

1) Focus on long tail keywords (they are less expensive, less trafficed but MUCH more targeted)

2) Build landing pages for these terms

3) Develop your ads with creativity - see what your competition is doing and capitalize on their weeknesses, be interesting and eye catching.

4) Vary your ad placement - Range from being #1 to #6 on given ads sometimes it might be worth it to show up sometimes for a keyword like “home appliances” but you do not need to spend an arm and a leg on it. Bid the lowest amount.

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