Source: wordpress.org

An unknown cracker broke into a server hosting downloads of the popular WordPress blogging software and rigged the file with a remotely exploitable code execution vulnerability.

News of the hack comes directly from WordPress creator Matt Mullenweg: 

"If you downloaded WordPress 2.1.1 within the past 3-4 days, your files may include a security exploit that was added by a cracker, and you should upgrade all of your files to 2.1.2 immediately."

Mullenweg described the code planted into the download as "unusual and highly exploitable" and stressed that the 2.1.1 download was the only thing touched during the attack.

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By: Joe Whyte | Source: webpronews.com

PPC can seem easy to the”do it yourselfer”, I mean all you have to do is just bid on words that you think are the most trafficed, right? WRONG!! This is where a lot of people get into trouble. If they have a bussiness about “home appliances” a common mistake is to go after search terms that are to broad like “home appliances”, “kitchen appliances” or “ovens”. Yes these terms get a lot of traffic BUT how good is the CTR, how much are you spending per click and what is your cost per sale if you even get sales off of this ad?

I am going to give you some secrets that many industry professionals already know but the majority of PPC campaigns do NOT use. Hopefully this advice will help start-up businesses, people who are new to PPC and maybe even more experienced PPC vets.

Are you ready for the secrets?

1) Focus on long tail keywords (they are less expensive, less trafficed but MUCH more targeted)

2) Build landing pages for these terms

3) Develop your ads with creativity - see what your competition is doing and capitalize on their weeknesses, be interesting and eye catching.

4) Vary your ad placement - Range from being #1 to #6 on given ads sometimes it might be worth it to show up sometimes for a keyword like “home appliances” but you do not need to spend an arm and a leg on it. Bid the lowest amount.

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Source: tools.seobook.com

Managing keywords is a daunting task, and while there are a number of places from which you can pull keyword lists, whittling that list down to specific targets of value is often nonplussing and discouraging.

Recently, Aaron Wall, author of SEObook.com, created and made available a "Keyword List Cleaner Tool" that helps organize those vision-blurring lists.

"Some keyword sources provide data that is in a format that is hard to use," writes Wall. "The goal of this tool is to make it easy to grab a list of keywords from just about any public source, clean it
up, and sort it in order of which terms have the greatest potential value."

What sounds especially useful from Aaron’s description:

"Imagine that you use a tool like KeyCompete, and it returns some results that are related to your marketplace, but off topic to your niche site. This will trim out any keyword phrases that are far off topic. For example, if you wanted to remove wallpaper triggers from showing your
ringtone ads."

The source code for the tool is also embeddable to a website or blog. 

Learn more here…

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