27th
February
2007
By: Louise | Source: nytimes.com
Google is bringing video to AdSense, and they’re doing it right now. Though there were sightings of the new contextual video ads, real buzz didn’t develop until the New York Times confirmed Dow Jones, Conde Nast and Sony BMG were in on it.
Google built an empire delivering advertisements across the Internet, and now it plans to distribute content from media companies just as aggressively.
Google is working with Dow Jones & Company, Condé Nast, Sony BMG Music Entertainment and other large content companies to syndicate their video content on other Web sites. The videos appear inside Google ad boxes on sites that are relevant to the content of the videos, and advertisements run during or after the content. Google shared the ad revenue with the video provider and with the sites that show the videos.
There are already video ad networks that make similar deals, and NBC Universal is attempting something similar. But the Google experiment could be more widespread since the company already has a vast reach on the Internet.
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27th
February
2007
By: Rohit Bhargava | Source: webpronews.com
Something odd happened about ten days ago, and it got me thinking about hidden blog traffic.
As many of you who read this content directly on my blog might have noticed, I publish my Feedburner RSS subscriber count on the right hand sidebar of my blog. For those of you reading this on one of the sites that syndicates my writing or through an RSS reader, you might not have seen it but for months the count typically hovered between 700 and 900 readers.
Then all of a sudden, just over a week ago, the figures had more than doubled and at one point I was pushing close to 2000. At first I thought it was a reporting error, but like many other bloggers I soon realized the spike was due to Googles recent move to publish RSS reader counts from the popular Google Reader. After that launched on February 16th, almost immediately I had visibility of about 1000 more readers that I might not have known about or been measuring otherwise. The experience got me thinking about the nature of blog traffic and how much more of mine might be hidden or not measured.
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27th
February
2007
By: Chad William Hershey | Source: site-reference.com
In all forms of business, and even hobbies, the people who have been involved in a particular activity for awhile will start to use different slang terms. When someone new comes along these slang terms can be very confusing. As all businesses depend on customers, you need to be careful and educate yourself on these terms so you don’t lose any sales.
It recently came to my attention that online marketing has more than its share of slang for the newbie to learn. Since marketing is all about getting and keeping customers, I could see that seasoned online marketers may start have an image problem. Online marketing slang was pointed out to me by an associate who was interested in an Internet business I was marketing. While I was talking to him he asked for an explanation of what the heck I was talking about and said “Speak English Boy!”
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