By: Adriana Iordan | Source: site-reference.com

Whenever you need to find something on the Web, you “Google” it. Most of the Web surfers do this, and the percentage of those who “Yahoo” or “MSN” for information is considerably lower.

Google has imposed itself as the “top-notch” search engine on the market, leaving little room for others. Little, but enough, some would say. Among the search engines, Microsoft’s MSN comes third, after Google and Yahoo. So, how do you approach SEO nowadays? Where should your site rank better?

Ideally, optimization for the Web should satisfy all major search engines, but each and every one of them has its own likes and dislikes. Most of the SEO is done for Google, because what they advertise is quality, relevance and low spam content. Given that Google’s brand is so strong, is MSN search engine optimization worth the effort?

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By: Judy | Source: adwords.blogspot.com

Google will soon let advertisers bid on a cost-per-click basis for ads they target on specific publisher Web sites. Right now, advertisers using Google’s site-targeting feature place bids based on cost-per-thousand impressions.

Beginning in a test next month, advertisers will be able to bid on a cost-per-click model in which they set a maximum price they will pay every time someone clicks on their ad.

Many advertisers, particularly smaller brands, prefer to pay only when someone clicks on the ad–which ostensibly indicates a desire to get more information for a possible purchase–as opposed to paying based on the number of visitors to the Web page.

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Spread the word: bookmark it/ readit

By: Jessica Bowman | Source: searchenginejournal.com

When it comes to the best URL structures and formats, the most common question I get is in regards to the best way to reference directory index pages in links.

Everyone asks, which is better…

A. http://www.mysite.com/locations/
B. http://www.mysite.com/locations
C. http://www.mysite.com/locations/index.html

The answer is: “Just be consistent,” says Google’s Adam Lasnik in his post about how to avoid duplicate content. There you have it, straight from Google.

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