By: Trey Pennewell | Source: seo-news.com

Creating back links to your website is one of the best ways to gain a higher ranking in the search engines. Almost any Search Engine Optimization (SEO) expert will agree with this point. The SEO experts will also tell you that your placement in the Search Engine Result Pages (SERPs) can make or break your website.

It is commonly thought by many that if your website does not rank on one of the first two pages of the SERPs that your website will rarely be seen by visitors. For most people searching the web, this means that you must be in the top 20 search results. Think about it, when you do a search and you cannot find what you are looking for after a couple of pages, what do you do? I know what I do, I type in a different keyword or a variation of what I was looking for in hopes of getting better results.

Google and Yahoo love to see a website that has back links leading to it. You can check this for yourself, take a look at a popular keyword phrase that everyone is trying to get ranked for. Most likely you will see that the top few sites have a large number of back links leading to that site. Conduct your own case study and look at your #1 competitor; does that site have more back links than you do? You can determine the number of back links that a site has by entering the following into the search engine of your choosing: link:http://www.yourdomainurl.com

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Source: pandia.com

A successful search engine marketing strategy requires that you make use of a wide variety of web pages. Welcome to the world of sleepers, rockets and honey pots!

Read any search engine marketing blog today and you will find articles on how to make link bait, that is blog headlines and posts that lures diggers to vote for you and other bloggers to link to you.

There is nothing wrong in this: An article called “5 ways to make love in zero gravity” is bound to generate a few links and visitors. Some of them may even sign up for your newsletter or subscribe to your Web feed.

However, there is more to developing an attractive, content rich, site than writing snappy headlines.

People tend to forget that over a year an article that attracts 10 visitors a day will generate more traffic than one diggable post that attracts 3000 in one week only.

if you want to develop a web site that generates a large number of page views over time, you must work on developing different types of web pages. Here is a tongue-in-cheek typology that may help you with your planning.

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By: Chris | Source: liveside.net

Now that AOL has entered the social news arena with Netscape and Yahoo has incorporated various del.icio.us and Digg influenced services into its social media and search platform, it’s time for Microsoft to also enter the picture.

As an ongoing part of MSN’s efforts to increase the amount of user generated content on its network, the Dutch MSN team has created MSN Reporter, a social news site similar to the likes of digg and reddit. Available in beta since October 2006

MSN Reporter is only available in three markets; Netherlands, Belgium and Norway, while allowing users to share, vote and blog about news stories on Windows Live Spaces.

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