By: Loren Baker | Source: searchenginejournal.com

LookSmart announced today that Ask.com, has extended its license of LookSmart’s AdCenter for Publishers through 2009.

Ask.com uses LookSmart’s AdCenter as a component of its Ask Sponsored Listings PPC advertising program.

Ask Sponsored Listings (ASL) is an automated open-auction system that allows search marketers to purchase, manage and optimize campaigns on Ask.com and its publisher network.

“We’re focused on delivering results for our advertisers and AdCenter is one component of our overall strategy,” said James Speer, vice president of search marketing products at IAC Advertising Solutions.

Read the rest of this entry »

By: Nick Baum | Source: googlewebmastercentral.blogspot.com

Does your site have a feed? A feed can connect you to your readers and keep them returning to your content. Most blogs have feeds, but increasingly, other types of sites with frequently changing content are making feeds available as well.

Find out how many readers are subscribed to your feed
If your site has a feed, you can now get information about the number of Google Reader and Google Personalized Homepage subscribers. If you use Feedburner, you’ll start to see numbers from these subscriptions taken into account. You can also find this number in the crawling data in your logs. We crawl feeds with the user-agent Feedfetcher-Google, so simply look for this user-agent in your logs to find the subscriber number. If multiple URLs point to the same feed, we may crawl each separately, so in this case, just count up the subscriber numbers listed for each unique feed-id. An example of what you might see in your logs is below:

User-Agent: Feedfetcher-Google; (+http://www.google.com/feedfetcher.html; 4 subscribers; feed-id=1794595805790851116)

Read more here…

Spread the word: bookmark it/ readit

By: Titus Hoskins | Source: sitepronews.com

Just when you believed you had all your SEO tactics figured out, the web goes and changes on you. Not just the rules of the game but it takes the whole web platform right out from under your feet and changes it. What’s a poor webmaster to do?

Web 2.0 changes the whole ballgame. It not only places the Internet user squarely in the middle of things, but it gives that user the means and power to create and manipulate data. Web 2.0 dramatically changes how we view and use the web. Actually, in many respects, it creates a whole new Internet.

What Is Web 2.0?

Just what exactly is Web 2.0? What does it mean? Is there a precise definition that all webmasters can get their heads around and understand? Not really, many believe Web 2.0 is just another one of those contrived buzzwords, signifying mostly marketing hype!

Read the rest of this entry »