By: Greg Sterling | Source: searchenginejournal.com

Earlier this year, in January, the WSJ (sub req’d) speculated that Googlewas acquiring Adscape Media, which inserts ads into video game. The company launched in early 2006.

Red Herring confirms that the deal is happening (for $23 million). Sub-$20 to $30 million (with a few exceptions) is Google’s acquisition “sweet spot.” Once a valuation exceeds that amount Google is less inclined to acquire. Google buys companies for their engineers/talent and their technology. Here it’s clearly the technology and related capabilities.

In 2006, Microsoft bought Massive, which also provides in-game ad insertion.

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By: Mr. Frog | Source: webpronews.com

Advertisers must carefully weigh pros and cons when considering whether or not to use Google and Yahoo’s automated bid optimization tools. The two biggest PPC search advertising networks are getting into the campaign optimization act, Google with its "Budget Optimizer" tool and Yahoo with its "Campaign Optimization" tool. While the cost can’t be beat (hint: they’re free), in general marketers should avoid giving the networks the keys to the car.

In a shocking turn of events, this is one area in which Yahoo is actually better than Google. Google’s Budget Optimizer increases your bids automatically to maximize click volume. They work within your budget cap, so it’s guaranteed not to burn a hole in your pocket, but the best it can do is increase your click volume.

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By: Scott Buresh  | Source: site-reference.com

Many websites currently offer a resource library for visitors - an area filled with articles covering relevant topics to the industry with which the site is connected. The articles may cover how to do something or define a particular aspect of the industry, but they do not usually directly sell the company’s products or services.

Benefits of a Resource Library

While it’s true that a resource library, on the surface, exists to benefit site visitors, it doesn’t end there — they also provide benefits that can directly impact any business. First of all, they spread goodwill among a business’s prospect base - and its non-prospect base as well. The site is seen by visitors as offering free information about important subject matter - and that makes it a more attractive site to return to in the future when a purchase will be made or a service established.

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