By: Sarah | Source: adwords.blogspot.com

Google is planning changes for its AdWords Quality Score.

From Adwords official blog  "We’re constantly working on ways to improve our Quality Score evaluation and provide you with more information about the Quality Score for your keywords. Over the next week, we’ll be releasing two changes focusing on transparency and quality, which I’ve outlined below:

Transparency - Later this week, we’re releasing an optional Quality Score column that shows the minimum bid for all of the keywords within an ad group as well as a Great, OK, or Poor quality label for your keyword. You can select this column by clicking ‘Customize Columns’ in one of your ad groups (selecting this will also automatically populate the column for all other ad groups within that campaign). Use the quality label to get a quick overview of the quality of your keywords, or look at the minimum bid for a granular understanding of your Quality Score. Remember, the lower the minimum bid is for a keyword, the higher the Quality Score, and vice versa."

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