By:Navneet Kaushal | Source: webpronews.com

Google recently announced that it will be going ahead with personalized search results. There is no need to underestimate the potential of this change. It is really the beginning of a new era in search.

What has begun as a default personalized search for every Google account holder can extend up to personalized search for every single browser. There has been criticism of the move from some SEOs saying that Google is becoming the Orwellian Big Brother of the web. Thus Google decides which sites are good for you (Google Search), provides products and services to buy (Google AdWords) and the way to pay (Google Checkout). Now this implies that Google completely dominates the whole process involved in web services.

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By: Sarah | Source: adwords.blogspot.com

Google is planning changes for its AdWords Quality Score.

From Adwords official blog  "We’re constantly working on ways to improve our Quality Score evaluation and provide you with more information about the Quality Score for your keywords. Over the next week, we’ll be releasing two changes focusing on transparency and quality, which I’ve outlined below:

Transparency - Later this week, we’re releasing an optional Quality Score column that shows the minimum bid for all of the keywords within an ad group as well as a Great, OK, or Poor quality label for your keyword. You can select this column by clicking ‘Customize Columns’ in one of your ad groups (selecting this will also automatically populate the column for all other ad groups within that campaign). Use the quality label to get a quick overview of the quality of your keywords, or look at the minimum bid for a granular understanding of your Quality Score. Remember, the lower the minimum bid is for a keyword, the higher the Quality Score, and vice versa."

Read more at adwords.blogspot.com

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By: Bill Platt | Source: seo-news.com

It is Google’s fault actually. No one can be blamed for this matter more than Google itself.

Google came up with a brilliant plan for determining the best web pages to show in their search engine results. And then without telling us the intimate details of their plan, they told us about part of their algorithm by explaining the importance of inbound links — the Google PageRank (PR) system — in their calculations.

Google itself planted the seeds of its own future headaches. Nobody did it to them; they did it themselves.

I am sure the fault really lies in Google’s marketing department. They wanted to tell the world what made their search engine algorithms more powerful than the competition. It probably was an innocent mistake on their part. But once the genie is out of the bottle, it is impossible to put the genie back in the bottle.

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