By: Sharon Housley | Source: site-reference.com

It is difficult to have a conversation about technology these days that does not involve RSS. In the age of the Internet, communication is expected to be instantaneous. RSS offers instant real-time distribution in an on demand world.

What is RSS?

RSS is a standard format for syndicating information or content over the Internet. Once a visitor subscribes to an RSS feed, they receive the new information each time the feed is updated.

RSS Does Not Equal Email

RSS is not email, nor is it designed to be a replacement for email. RSS is a supplemental communication channel that can be used to deliver content. Email newsletters have had an increasing problem with spam. Email open rates have plummeted, filtering systems have become increasingly complex and with the complexity and volume even "approved" messages have been unable to get through.

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Source: google.com

Google is integrating malware warnings in the search results to warn searchers about risky sites before they go there. In fact, searchers have to work extra hard to get to them.

For the clickhappy don’t-pay-attention-types, Google is thoughtful enough to take away the direct link altogether. Clicking on the link takes you to this full-page warning instead of the site itself, advising the surfer to proceed at his own risk.

This warning message appears with search results that we’ve identified as sites that may install malicious software on your computer. We want our users to feel safer when they search the web, and we’re continuously working to identify such dangerous sites and increase protection for our users.

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By: Loren Baker | Source: searchenginejournal.com

Link building has been an essential part of the online marketing mix since the first commercial sites and Internet resources originated.

As search engine optimization has evolved over the past decade, links have become the core of defining the value of a site. Whether links are obtained via the old fashioned email request, building or buying relevant authority sites, directory listings, blog comment participation, and the recent phenomena or link baiting; link building has become a satisfying, frustrating and entertaining challenge for SEO’s.

Some of the most valued links can be obtained via payment, and many successful SEO campaigns begin with buying links or paying for editorial review; whether such links are purchased for PageRank, Google Juice, co citation or the old fashioned goal of traffic generation.

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