By: Loren Baker | Source: searchenginejournal.com

Link building has been an essential part of the online marketing mix since the first commercial sites and Internet resources originated.

As search engine optimization has evolved over the past decade, links have become the core of defining the value of a site. Whether links are obtained via the old fashioned email request, building or buying relevant authority sites, directory listings, blog comment participation, and the recent phenomena or link baiting; link building has become a satisfying, frustrating and entertaining challenge for SEO’s.

Some of the most valued links can be obtained via payment, and many successful SEO campaigns begin with buying links or paying for editorial review; whether such links are purchased for PageRank, Google Juice, co citation or the old fashioned goal of traffic generation.

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