Source: sifry.com

Our favorite three-letter acronym has been adopted by Dave Sifry as the newest feature on his blog search site, giving it a little social media flavor by allowing people to write about current topics and others to vote on the best commentary.

WTF? It’s one of the more popular little collections of three letters people use to describe their bafflement at some particularly head-shaking piece of news. At Technorati, visitors have that same feeling when someone or something suddenly becomes a hot topic, but aren’t sure why.

Technorati is the latest in a long line of companies trying to create their own Digg. This Digg clone will be called WTF (Where’s The Fire?).  WTF was launched, but is currently 404 (missing).

http://www.technorati.com/wtf

Read more at sifry.com

Spread the word: bookmark it/ readit

By: Gary Hughes | Source: seo-news.com

You’ve worked hard to design and develop a website that will promote your products and services to the world. You’ve spent hundreds, maybe thousands, of dollars to get your site online. But where are the visitors? I mean, you’ve always heard, "If you build it, they will come."

Why Aren’t Customers Lining Up To buy?

That’s the largest problem faced by small businesses attempting to do business on the internet. Larger companies have the resources to pay for traffic. They can advertise on the busiest sites on the net to attract potential customers. They can promote their sites through multiple channels including radio, television, and event sponsorships.

Read the rest of this entry »

By: Loren Baker | Source: searchenginejournal.com

Here is an explanation of Yahoo’s new Quality Index Score system and how to boost your Yahoo Quality Score and outrank competitors while paying less:

Basically, Yahoo Search Marketing now uses a mix of click price and quality score to determine placement of ads in Yahoo Search results.

Remember that more than click-through rate influences the quality of an ad: The quality of an ad is determined relative to other ads displayed at the same time by both its expected performance going forward and its historical performance. Historical performance data was not purged on February 5, but as time passes, the data generated after the launch of the new ranking model will have the strongest influence on ad quality calculations.

The time it takes to take both expected and historical performance into account to measure ad quality depends on the volume of searches related to a keyword. Keywords with lots of daily searches often generate enough data in a relatively short period of time until historical performance is a stronger factor for ad quality within that marketplace.

And no, the data used to determine ad quality is not “purged” at the beginning of a new month.

Read more here…

Spread the word: bookmark it/ readit