By: Dan Janal | Source: site-reference.com

When prospective clients call and ask about our article marketing service, two of their most frequently asked questions are: “ How do I measure my article marketing return on investment?” and “How do I know if my investment in time, energy and manpower is really paying off?”

Here are two formulas you can use to determine your article marketing success:

1. Cost per lead.

First, let’s look at your hypothetical article marketing costs. You need to write the article, find sites to submit to your articles to, submit the articles and then monitor the results.

When I submit articles, I notice a significant increase in traffic. But having people visit the site is not enough. I need to get them to create a relationship with me so they will buy in the future.

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