By: James Day | Source: searchenginechannel.com

Submitting your website to the major search engines should be done very carefully. Never allow a URL submission service to submit your site to thousands of search engines, simply because thousands of search engines do not exist. There are only about 500 search engines, and only around 200 are credible and actually receive traffic. URL submission services that offer this type of submission are to be avoided. The most efficient method to use when submitting your website for inclusion is to do it yourself or to hire an expert to do it manually.

Before you begin to submit your website ensure that your web pages are thoroughly and properly designed using quality keywords, and most importantly your site must contain original, relevant content. Do not submit websites that are incomplete. Be sure to provide updated information about your website, keywords, etc. A simple submission to each search engine does not guarantee that your site would be immediately listed or that the ranking will be high. One important factor to remember is to include a site map which makes the crawling simple for the web robots.

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Source: ypnblog.com

YPN have today announced policy changes- the main change being that you are now only allowed to place a maximum of three YPN ad units on any single page at a time. This is the same maximum that AdSense allows on a page at any given time (unless you have special permission to do more).

Read more at ypnblog.com

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By: Jason Prescott | Source: isedb.com

As you know, search engine listings are either organic or sponsored. The organic links are also called natural listings because they result naturally from search engine algorithm rankings. Algorithms are proprietary software used by search engines to index and rank web pages. The sponsored links, on the other hand, result from the purchase of pay-per-click text ads ranked by another type of algorithm based on bid price, click-through-rate and landing page quality.

Many research studies show that organic links get more click-throughs and higher conversion rates than sponsored links. In fact, 70% - 85% of the real estate on search engines consists of organic links. MarketingSherpa researchers concluded the following about marketing ROI in their latest research study:

• SEO achieves the best ROI, with 68.7% of product marketers claiming to get better ROI with organic links.
• Paid search lagged behind, with 52.5% of product marketers claiming to get better ROI with sponsored links.

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