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2nd February 2007

SEO 2007: The Magnificent 6 of Link Building

By: Adeel Ahmed Khero | Source: site-reference.com

As with any past-present or foreseeable search engine optimization strategies, effective link building is where the dust settles. If content is known to be the king, then linking would be no less then its throne. If your website is providing compelling content about a product which people would like to link to, but it is not visible or accessible to the users, then you may be lagging behind in adopting a strong link building strategy. As major search engines are pushing for high quality in-bound links as one of the major ranking factor, most webmasters and SEO Services remain jumbled till date about successful link building strategies. In this article, I have discussed link building techniques in an elaborated manner, ready to be adopted for any SEO campaign in the year 2007.

What are the different types of Links?

Deep Links or Internal links
In simple words, deep links or internal links are pages to which the HOME page of a website points to. For example a website may have pages like: PRODUCTS, ABOUT US, CONTACT US, SITE MAP, FAQ and any other service specific page. Your goal should be to analyze all the deep links of a website and make sure that they are:

a) Properly accessible by other pages
b) Should not be broken
c) Redirected for any 404 error

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2nd February 2007

Click Fraud: Is Google fighting the wrong battle?

By: Donna Bogatin | Source: blogs.zdnet.com

The Click Fraud Index monitors and reports on data gathered from the Click Fraud Network, which more than 3,000 online advertisers and their agencies have joined. The Network provides statistically significant Pay Per Click data collected from online advertising campaigns for both large and small companies. Key findings from data reported for Q4 2006 include:

The overall industry average click fraud rate was 14.2 percent versus 13.8 percent for Q3, 14.1 percent for Q2 and 13.7 percent for Q1.

The average click fraud rate of Pay Per Click advertisements appearing on search engine content networks was 19.2 percent for Q4.

The industry average click fraud rate for high-priced search terms remained at 20.9 percent as it did in Q3 versus 20.2 percent in Q2. High-priced terms are defined as terms that cost over $2.00. These high-priced terms often make up the majority of an advertiser’s total spend.

The average Pay Per Click term cost for the top key terms across the five biggest search advertising industries – Retail, Financial Services, Health & Fitness, Technology, and Entertainment – for Q4 was $3.50. This compares to $3.92 in Q3, $4.51 in Q2 and $4.75 in Q1.