Source: seroundtable.com

Link building is one of the most important deliverables of any ongoing search engine optimization plan. All three major engines are known to assign some value to a page based on the links pointing to it, and many SEOs research high ranking competitor backlinks to find the ones that they feel may be helping those pages rank well for desired terms. The problem is, even though search engines advise site owners to get relevant links to their pages, they also frown on linking schemes designed to gain links at a rapid pace.

So the "game," for SEOs, is to build links to a page without arousing suspicion on the part of the engines. Unfortunately, there are many so-called SEOs out there that build links with no regards to relevancy or to the link-host’s probable reputation, and end up causing their clients or their own websites to fall in the rankings. The easiest ones for search engines to detect include obvious link schemes such as "free-for-all" link directories or buying links from highly visible networks. However, some people claim that some links are built to their content without their permission, bringing to mind the old argument of whether or not one can be penalized by someone else’s actions.

MSN has recently taken the forefront, carrying the standard for the other engines when it comes to banning or penalizing sites for linking practices, and being very specific about the reason in their communications with affected webmasters. This has caused a rush of posts at WebmasterWorld with members complaining of being penalized or banned due to what MSN terms as unacceptable linking practices- and claiming innocence. Is MSN throwing proverbial babies out with the bathwater?

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Source: news.searchenginestoday.org

Yahoo said yesterday that it will build one-hundred individual websites in 2007 that would pull together content from Yahoo’s sprawling array of online properties in the entertainment field.

Yahoo’s new iniative, dubbed Brand Universe, is intended to create online destinations that will draw large audiences around individual movies, TV shows, concert bands, celebrities, singers, actors, games and other types of entertainment.

"Overall, Yahoo has a wealth of entertainment content. However, finding the material about a specific attraction isn’t always intuitive," said Vince Broady, head of entertainment and youth at Yahoo.

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By: Arnie Kuenn | Source: isedb.com

When it comes to finding information on the Internet, there’s more than enough to go around. But when you want to get specific information to specific people, this can become a little more complicated. If you’re in a business that you’d like to advertise to customers, this action falls into the category of article marketing, and here’s what you need to know.

Readers on the Internet are more skeptical than ever. It seems that no one really believes what he or she is told. They believe even less that someone actually wants to help them find the answers they’re looking for. However, knowing this, you can begin to re-establish the trust that is missing. You can do this by making sure that any article marketing you’re involved in includes quality content with information that will show the reader your authority regarding the subject as well as the connection to your business.

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