By: Loren Baker | ource: searchenginejournal.com

Now that Yahoo Search Marketing’s Overture Keyword Suggestion Tool is on the fritz and there are really no signs of it coming back to life anytime soon, Wordtracker has taken full advantage of Yahoo’s confusing dilemma with the ‘launch’ of a free version of their Keyword Suggestion Tool.

It works kind of like the old Wordtracker, but none of those funky “put your words in a basket” framed set ups and reminds me of the old Overture tool which about everyone in the SEO and SEM industry has been using for years.

Smart of Wordtracker to roll this out when Yahoo begins to have problems. Even if/when Yahoo fixes the Overture Keyword Suggestion Tool or comes out their their YSM Public version, I’m sure Wordtracker will by then have won over some loyalists in the search engine world.

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By: Brandon Cornett | Source: isedb.com

Here’s an Internet marketing observation that may shock you. The average business website has more than enough traffic to support the company’s goals — but they’re simply not capitalizing on that traffic.

I’ve worked with many clients who swore they did not have enough website traffic, based on the fact that they were getting very few leads from their website. After analyzing their website logs or analytics program, I would discover that they had steady streams of web traffic, day after day.

In other words, these folks wrongfully assumed that web traffic equals web leads. This is not the case at all. Traffic equals traffic. You don’t generate leads until you put an effective lead generation plan in place. See the mathematical equations below.

• False: Web traffic = web leads
• True: Web traffic + lead generation = web leads

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By: Holly Berkley | Source: site-reference.com

Creating a Web tie-in extends the life of the 30 second commercial

Combining traditional advertising methods with New Media marketing elements is proving more essential in today’s business world than ever before. The importance of directing potential customers to your web site was proved during the 2006 Super Bowl. During the game, top companies spent more than 200 million dollars with ABC to showcase their brands, but only 40% mentioned a web site.

The companies that not only mentioned their web site but also made sure they had top search rankings for their product keywords reaped the most benefits.

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