30th January 2007

Removing Bloggers Block

By: Chris Taylor | Source: selfseo.com

Some of you may have already experienced writer’s, or in this case blogger’s, block. This is when you can’t seem to start blogging anything worthwhile, sometimes not even a single word’s worth.

How could this happen when you were so good at blogging before? Why is it that you can’t get one word written? And the most frustrating thing of all: the more time you spend thinking about blogging, the less able you are to start your next project! Is there any cure? Luckily, there are a few things you can try.

Visiting other people’s blogs is a good start. Read through your favorite ones, or do a random blog search and see what gets turned up. Reading what other people have to say can spark your own creativity and send you over the hump of blogger’s block. Leave some comments to get you started; you might be able to expand on their ideas, and sometimes you can track back to your own blog. Looking at your blog inbox can help, too, as there might be a question or comment there that can get you started.

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30th January 2007

The Importance of Backlinks

Source: webconfs.com

If you’ve read anything about or studied Search Engine Optimization, you’ve come across the term "backlink" at least once. For those of you new to SEO, you may be wondering what a backlink is, and why they are important. Backlinks have become so important to the scope of Search Engine Optimization, that they have become some of the main building blocks to good SEO. In this article, we will explain to you what a backlink is, why they are important, and what you can do to help gain them while avoiding getting into trouble with the Search Engines.

What are "backlinks"? Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL’s). The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

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30th January 2007

Online marketing on smaller sites with less traffic

Source: marketingtrends.org

In today’s competitive online marketplace, planning multimedia advertising campaigns is far more complex than it used to be just a few short years ago. However, media planners would still much prefer to keep things as simple as they can.

Overall, when it comes to the Internet advertising portion of their budgets, they buy PPC advertising on Google, Yahoo and a few other marketing Web sites and that’s about it for the most part.

On average, Merrill Lynch expects that both search marketing and branded advertising will grow on the Internet for 2008, up 27 percent and 21 percent, respectively.

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