By: Andy Beard | Source: webpronews.com

With the growing adoption of RSS readers, Meme Trackers and content being syndicated on 3rd party sites, how your content is ultimately presented becomes increasingly important.

What follows are some basic steps to optimize your content for syndication, as well as some more advanced techniques.

Basic Optimization

1. Offer full feeds - I am not going to argue about how this is good for subscribers. That argument has been debated almost to death. However if you want reputable sites to pick up your content, you need to give them an easy way to do it. Obviously they are not looking for excerpts. Meme Trackers that work on feeds rather than scraping content from your site will also attribute relevance better if you provide more content.

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Source: biz.yahoo.com

Google has taken the younger sibling of its Google Search Appliance for corporations, Google Mini, and added a number of new features.

Google announced that the Google Mini now offers sophisticated search features for finding and sharing information within small businesses and departmental groups, including document and user-level security, as well as access to any business content through Google Onebox for Enterprise.

"When the Google Mini was introduced two years ago, it set a new standard for sophisticated search features in a small, simple and affordable appliance," said Dave Girouard, vice president and general manager, Google Enterprise. "As search becomes more critical to businesses of all sizes, we continue to add even more sophisticated search features that, until now, had only been available to large businesses."

According to the press release, new features include:

Secure Search Specially enhanced to support the information-sharing needs inside of small businesses and departmental workgroups, the Google Mini offers document and user-level security across all business content. Google’s access control capabilities integrate with existing security systems, ensuring that employees can access only information they are authorized to view.

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By: Loren Baker | Source: searchenginejournal.com

Cameron Olthuis announced this morning that ACS is launching a new personalized social media search tool, Serph, which will let users find what “other people are saying on the web right now.”

Serph, in limited beta testing, seems to be a bit different from Technorati or BlogPulse in terms of total social media coverage. If you’d like to check it out, go to the Serph.com site and apply to privately beta test Serph.

Desired Serph Features:

1. Social Media Differentiation : I can search for blog search results anywhere and a lot of the searches resulted in Sphere or Bloglines results. Ideally, I’d like to be able to search for bookmark or social news mentions only.

2. Social Media Comparison : How can I see where my social media optimization or marketing campaign is paying off? Serph should offer the service of drilling down and comparing forms of social media coverage… such as bookmarks only vs. social news only…. like del.icio.us, furl and MyWeb vs. Digg, Reddit and Newsvine.

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