By: Loren Baker | Source: searchenginejournal.com

Cameron Olthuis announced this morning that ACS is launching a new personalized social media search tool, Serph, which will let users find what “other people are saying on the web right now.”

Serph, in limited beta testing, seems to be a bit different from Technorati or BlogPulse in terms of total social media coverage. If you’d like to check it out, go to the Serph.com site and apply to privately beta test Serph.

Desired Serph Features:

1. Social Media Differentiation : I can search for blog search results anywhere and a lot of the searches resulted in Sphere or Bloglines results. Ideally, I’d like to be able to search for bookmark or social news mentions only.

2. Social Media Comparison : How can I see where my social media optimization or marketing campaign is paying off? Serph should offer the service of drilling down and comparing forms of social media coverage… such as bookmarks only vs. social news only…. like del.icio.us, furl and MyWeb vs. Digg, Reddit and Newsvine.

3. Crisis Management Alerts : Serph should offer alerts in RSS, SMS and email (user option) for critical spikes in subscriber search terms. This could be a paid service and I believe that given the mobility of today’s work environment (especially in the PR industry), the ability to get a quick text message alerting to positive or negative company buzz amongst online opinion leaders could be a very valuable service worth paying for.

4. Blog Posts vs. Comments : I’d like to be able and differentiate mentions of a company which appear in a blog post or comment. If someone is trashing or suggesting a business in the comments of blog posts which focus on the competition or field a business specializes in, this instant info could also be quite valuable.

Read more at searchenginejournal.com

Spread the word: bookmark it/ readit