By: Carsten Cumbrowski | Source: searchenginejournal.com

Everybody talks about that a link is a positive vote for another web page by the webmaster who adds the link to his site.

This might be true for the majority of links but can not be automatically assumed for any link. People also link to pages and sites they complain about. Maybe not you, the reader of the this blog, who thinks about stuff like SEO, Ranking, “Linkjuice” etc. , but the people that don’t know about this stuff. They link to the site they rant about to make sure that the reader is perfectly clear about who and what they are complaining about.

A better word for a link is “pointer” and not “vote”. Imagine that no search engines exists and think about what a link would be good for and what all links have in common. They have in common that they are relevant to the context they are being placed in.

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By: Bill Slawski | Source: seobythesea.com

A new Google patent application on serving advertisements on mobile phones provides a glimpse of what those ads might look like, and what kinds of features might be included with them.

It looks like Google could be planning on taking the mobile phone advertisement experience away from just the basic targeted landing page and do more in terms of couponing, text messaging and product images.

Read more at seobythesea.com

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By: David Petrou | Source: booksearch.blogspot.com

It’s an all-too-common problem: you’re reading War and Peace when the name "Vyzama" stops you dead in your tracks; you simply can’t continue with the novel until you know where this Russian town is located. Google Book Search and Google Maps are now teaming up to render such problems obsolete.

making Google Maps and Google Book Search work together is an interesting idea. The company’s software engineer promised, "Fact, fiction, old, and new - we seek to present maps when helpful across all kinds of books."

Read more here…

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