By: Loren Baker | Source: searchenginejournal.com

On Monday February 5th, Yahoo! will be going full speed ahead with the US based relaunch of Yahoo Search Marketing and its new ranking model which will focus on advertiser quality, relevancy, bid price and performance instead of the current bidding only placement system.

As a result of the new Yahoo Search Marketing ‘Panama’, Yahoo feels that they will still be able to provide relevant search results for users, which adding more value to their advertising base.

When the new ranking model goes into effect, both bid and the ad’s quality together will determine where an ad appears in the search results.

Read more at searchenginejournal.com

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