By: Benjamin Cohen | Source: site-reference.com

So your latest website is finally ready to launch but is there 1 major thing you forgot? In most cases, the key missing element that most webmasters forget is to obtain a high-quality, Toll-Free Vanity Number. Toll-Free Vanity Numbers use letters in lieu of numbers to help customers remember. With just this 1 element, you can increase credibility, response rates and create a perception of market leadership.

Whether your site is retail-oriented or just for informational purposes, nothing speaks louder than a great, memorable Vanity Number. Let’s look at a made-up example– 2 websites that sell darts and dart supplies. One site is called “ABC Darts” and its URL is www.ABCDarts.com; the other site is called XYZ darts and their URL is www.XYZDarts.com. Now lets say ABC Darts obtained the matching Vanity Number 1-888-ABC-DARTS while XYZ Darts uses a generic number of 877-626-7891. When a customer visits each site, which will he find more credible and apt to do business with? Even if ABC Darts is MUCH smaller than its competitor, visitors will BELIEVE ABC Darts to be the more significant firm and even when they are away from the site, the visitors will remember the number 1-888-ABC-DARTS.

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