By: Loren Baker | Source: searchenginejournal.com

Google is in talks over the acquisition of AdScape Medi. AdScape Media specializes in performance based video game advertising mixed with sponsored listings in its cell phone and txt messages their gaming systems send to layers who have achieved specific goals in the games.

Google’s potential move into the video game ad market comes at a time when they’re already exploring new markets with radio and perhaps television.

Last year Microsoft purchased in-game advertising firm Massive for about $200 million. Microsoft’s internal estimates place the in-game ad market at about $1 billion by 2010. The CEO of Massive said last year the figure was more like $1.6 billion. The Yankee Group thinks it’s more like $732 million by 2010.

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