By: Jim Edwards | Source: site-reference.com

As the Web grows and online promotion gets more popular among even small businesses, the cost of online advertising continues to rise.

In the last 18 months, any online business owner will tell you that it now takes a lot of work, time, and money to bring a visitor to your site for the first time.

Pay-per-click advertising costs in particular have seen dramatic increases in response to both market demand (bids going up) and profit motive by the search engines (increased prices).

Smart marketers know that it rates a lot easier and cheaper to "recycle" visitors for a return visit than to attract them in the first place.

The following tips will help any website owner - large or small - recycle Web surfers into repeat visitors and customers.

1) Publish A Newsletter

Nothing brings a horde of visitors back to your website faster than sending an email to a targeted list of subscribers who signed up for your email newsletter.

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