By: Joe lewis | Source: webpronews.com

Blogosphere buzz surrounding Google’s recent algorithmic changes to the way in which in evaluates landing pages for index inclusion and minimum bidding for keywords has propelled many site designers into a mindset revolving around updating, optimizing, and even totally revamping landing page content.

If you’re going the organic route with your SEO, then the quality of your landing page and subsequent content pages will make or break you in short order. Or maybe you just want a premium price for that magic keyword; but if Google isn’t impressed with the quality of your landing page, then expect to feel the burn in your pocketbook.

Copyblogger has an outstanding article encompassing many aspects of the content monster, but four points that the piece made regarding landing page content were of particular merit for this discussion. Here’s what the writer had to say (with some of my comments mixed in as well):

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By: David A. Utter | Source: webpronews.com

A big test for Google’s dMarc purchase could be announced very soon, with Google providing up to ten percent of CBS Radio’s ad inventory.

Such a deal with CBS could deliver $200 million in advertising revenue, not to mention sending considerable shockwaves through the advertising agency establishment that has dominated Madison Avenue for decades.

MediaPost cited Merrill Lynch’s Jessica Reif Cohen, lead broadcast analyst, on the report. A Google hookup with CBS would likely encompass advertising as well as content.

CBS was the first network to work with Google when Google debuted its Video service. Also, CBS has been aggressive in pushing the envelope with online content, even going so far as to promote a broadband-first focus for their news programming.

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By: Jessica Bowman | Source: searchenginejournal.com

It’s confirmed, Google just launched a new PageRank update. We’ve been expecting one in January and now virtually everyone is excited about their improvements or fretting their losses.

There are many misconceptions about PageRank updates, so here’s the skinny on the updates:

1. This is actually old data. It’s reflective of what Google gave your site at a given moment in time a while ago. It’s basically a “snapshot”, as Adam Lasnik from Google once described it to me. We know these updates typically contain data that has already been incorporated into scoring “a while ago”.
2. Your PageRank probably won’t change again until the next update comes out. It will take a few days for the updates to populate across all the Google servers and stabilize, and once that happens, your PageRank won’t change until the next update comes out. Remember, it’s a “snapshot”, not real-time. We’ll probably see another update next quarter. So, instead of checking your PageRank everyday, spend that time getting quality links and writing great content for your website.

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