By: Jessica Bowman | Source: searchenginejournal.com

It’s confirmed, Google just launched a new PageRank update. We’ve been expecting one in January and now virtually everyone is excited about their improvements or fretting their losses.

There are many misconceptions about PageRank updates, so here’s the skinny on the updates:

1. This is actually old data. It’s reflective of what Google gave your site at a given moment in time a while ago. It’s basically a “snapshot”, as Adam Lasnik from Google once described it to me. We know these updates typically contain data that has already been incorporated into scoring “a while ago”.
2. Your PageRank probably won’t change again until the next update comes out. It will take a few days for the updates to populate across all the Google servers and stabilize, and once that happens, your PageRank won’t change until the next update comes out. Remember, it’s a “snapshot”, not real-time. We’ll probably see another update next quarter. So, instead of checking your PageRank everyday, spend that time getting quality links and writing great content for your website.

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