By: Scott Van Achte | Source: isedb.com

As an SEO I am asked a number of questions covering a broad range of SEO related topics and one question in particular is asked quite often. This question holds answers which, when ignored, could see a once well ranked website spiral into depths of the search engine rankings forever.

"I am in the process of redesigning my site, what should I look out for in order to maintain the SEO (and rankings)?"

In a word, the answer to this question is relatively straight forward, but depending on the intensity of the redesign, it can become very complex. In most cases there will be specifics for each site, and it is near impossible to cover all scenarios in a single article. With that in mind I will describe the process that would apply in most cases for a site which is currently enjoying great rankings that they do not want to disturb.

Read the rest of this entry »