By: Jason Lee Miller | Source: webpronews.com

Online advertising is meeting a crossroad in 2007, shifting from a focus on generic keyword targeting and universal search results to a more targeted, behavioral-based model. Page views and traditional SEO will lose focus, and Google is leading the way on all roads at once.

Usage, Not Page Views

With the rise of AJAX and RSS, the page view is dying. So the focus is shifting from eyeballs to minutes of use for measuring the success of an online property. SFG says that users are spending more total time online as broadband becomes more prevalent, rising 16 percent year over year.

Average minutes per user, a better measure, rose 13 percent. Susquehanna predicts usage rates will grow 10 percent annually as more compelling content is married with advanced search solutions, personalization and globalization.

Together, Yahoo and Google take in 45 percent of online advertising worldwide, the bulk of that spending is on search, which makes up only five percent of users’ time overall. But the most striking statistic is that four companies, Time Warner, Microsoft, Yahoo! and Google, collectively command 30 percent of Internet users’ time.

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Source: site-reference.com

There is a lot of speculation about how search engines index websites. The topic is shrouded in mystery about exact working of search engine indexing process since most search engines offer limited information about how they architect the indexing process. Webmasters get some clues by checking their log reports about the crawler visits but are unaware of how the indexing happens or which pages of their website were really crawled.

While the speculation about search engine indexing process may continue, here is a theory, based on experience, research and clues, about how they may be going about indexing 8 to 10 billion web pages even so often or the reason why there is a delay in showing up newly added pages in their index. This discussion is centered around Google, but we believe that most popular search engines like Yahoo and MSN follow a similar pattern.

Google runs from about 10 Internet Data Centers (IDCs), each having 1000 to 2000 Pentium-3 or Pentium-4 servers running Linux OS.

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By: BizAtomic  | Source: sitepronews.com

If you want to get serious about driving more traffic to your website and improving your search engine rankings you need to develop a linking strategy. There are three primary linking strategies:

1. Reciprocal Linking
2. Purchasing text links
3. Employing a link finding service

This month’s issue of BizAtomic Advisor focuses on Reciprocal Linking – How it can help. When a trusted site links to yours, people follow that recommendation.

Reciprocal link means your website links to another website and that website links back to you. Search engines use link popularity to rank websites. Exchanging reciprocal links with other sites will build a great link directory that will motivate visitors to bookmark your website to get access to your link directory.

One of the factors search engines use to determine your relevancy to a search term is the number of websites linking to your website. This is an effective way to increase your search engine rankings.

Three key success factors for a reciprocal linking strategy are:

1. Quality of links should outweigh quantity
2. Link partners must relate to your site content
3. Partners should link to you from pages listing as few links as possible

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