By: Mathew Ingram | Source: webpronews.com

Okay, so Yahoo finally fronted the cash (reportedly about $10-million) for MyBlogLog, the viral social network that a couple of guys started awhile back and that has been growing by leaps and bounds according to Alexaholic.

As you can find out from any of the bazillion posts on Techmeme this morning, there was a rumour back in November of such a deal, but nothing came of it.

That explains the nervousness with which people posted yesterday morning about another acquisition report, this time from a blog called Marketing Shift – which put up a post, and then just as quickly pulled it down. Om Malik posted something and then retracted it, but last night got to retract the retraction, after getting confirmation from his buddy Scott Rafer, the CEO.

My favourite part of this story, as told by Om, is that the two co-founders of the company are friends from elementary school, and that they raised zero – yes, zero – dollars in financing from angels or VCs (of course, it helped that Scott probably brought in some money from his previous stint at Feedster). Now that is a Web 2.0 story.

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