By: B Hopkins | Source: site-reference.com

Blogging is a practice that has been around for at least 5 years. It began with average, but opinionated people with something to say, who wanted to share their opinions with anyone who would read them. While it has been popular with the general public, it hasn’t caught on with many businesses until recently. Blogging can be a powerful tool for marketing and exposure for any business if done properly. This article will cover the first steps businesses will need to take to set themselves up for successful blogging.

1. Select the Appropriate Hosting for Your Business Blog

You first step is to select an appropriate host for your blog. There are a couple of solutions that you can use to host your blog. You can:

1) Host it on your own server
2) Host it at a blogging hosting server, such as livejournal.com or blogger.com

If you host your own blog on your own web site, you will need to find blogging software that you can use on your web site. You will need to determine what your web site server capabilities are, and then determine what blogging software will work within your server environment. You will then need to install the software and configure it in order to begin blogging.

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By: Navneet Kaushal | Source: webpronews.com

Google has clinched two significant patents this week. The first patent is related to methods for estimating similarity between web pages and documents.

This patent would prove highly reliable to filter duplicate contents in the Web. The patent ‘Methods and apparatus for estimating similarity.’ has been invented by Moses Samson Charikar. Google has applied for it on December 31,2001.

The second patent is Digital mapping system. This patent would provide a framework for digital mapping system including searches for locations, local searches and driving directions. The digital mapping patent will further glorify Google Maps services. The inventors of digital mapping system are Bret Steven Taylor, Jens Eilstrup Ramussen, Lars Eilstrup, James Christopher Norris, Seth Michael Laforge, Noel Phillip Gordon, Andrew Robert Kirmse and Stephen Ma. Google has filed for the patent on February 5, 2005.

Spread the word: bookmark it/ readit

By: Igor Mordkovich | Source: webpronews.com

There are silly and sometimes not so silly mistakes that advertisers make with their PPC programs. "Mistakes when creating PPC ads", "click fraud detection", and "lack of testing" are just a few of them. Fixing each of these mistakes could mean an extra 70% of revenue or a savings of thousands of dollars every month.

Below is a list of the most common mistakes marketers make with their paid search (PPC) advertising campaigns.

1. Bidding Broad - It’s important to not be lazy when setting up that campaign of yours. Every industry has their giant keywords that bring the most traffic but there are many more variation of keywords that are being searched. The more you focus on the "long tail keywords", the less you’re going to pay per click. Furthermore, your ads will be ranked higher if the keyword is closer matched. Take your 100 keywords and make them into 200 by just looking at your own web statistics for exact keyword variations people use to search for your product.

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