By: Donna Bogatin | Source: blogs.zdnet.com

Click fraud has caught the eye of the National Science Foundation.The Division of Industrial Innovation and Partnerships awarded a one-year grant of $149,923 for development of a “real-time Collaborative Click Fraud Detection and Prevention System,” as part of its Small Business Technology Transfer (STTR) program.

The STTR is a Small Business Administration initiative:

STTR is a highly competitive program that reserves a specific percentage of federal R & D funding for award to small business and nonprofit research institution partners. Small business has long been where innovation and innovators thrive. But the risk and expense of conducting serious R & D efforts can be beyond the means of many small businesses.

Conversely, nonprofit research laboratories are instrumental in developing high-tech innovations. But frequently, innovation is confined to the theoretical, not the practical. STTR combines the strengths of both entities by introducing entrepreneurial skills to high-tech research efforts. The technologies and products are transferred from the laboratory to the marketplace. The small business profits from the commercialization, which, in turn, stimulates the U.S. economy.

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