By: Michael McLaughlin | Source: site-reference.com

I am sure the first thought provoking question that popped into your head would be: what exactly is PageRank? Well PageRank can be summed up as how vital Google considers a particular webpage. Pagerank is a value from 0-10, zero being the least significant and ten of which few obtain being the most note-worthy. PageRank is often abbreviated as PR and Google determines this PR bye evaluating how many websites link to yours, even though many of these links are missed.

Who says Google gets to play the role of big brother? Google may be the leader that people praise and follow, yet why do webmasters allow themselves to be caught up in this publicity stunt? Sure it is a BASIC measurement of how much publicity a website is getting, but what is its real purpose?

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By: Paul Caplan | Source: icthubknowledgebase.org.uk

Blogging and podcasting are useful ways voluntary organisations can interact with their audiences. This article provides tips for success.

Blogs:                         

Top ten tips for effective Blogging

1. Write like a human being not like a spin doctor or a computer
2. Imagine you are talking with someone not talking to them or worse, at them
3. Tell stories. Make them real, local, personal and passionate.
4. Link to other Blogs and stories, become part of the community not above it.
5. Tag or add keywords to your Blog stories so people can find them and link to them.
6. Read as well as write: use Blogger and link to it.

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By: Liane Bate | Source: ifergan.org

SEO, or Search Engine Optimization, is something that webmasters try to implement on their websites, particularly if it’s an online business or if they want a lot of traffic to their sites. Basically, SEO is developing your website in such a way that the search engines will display your site whenever someone does an internet search for specific keywords that you have craftily sprinkled throughout your pages. With the millions of websites out there, it can be very difficult keeping up with the competition so that your site is displayed in the top few search results, or even the first two pages of search results. This article will describe a few things you can do when optimizing your site for the search engines.

Firstly, there are different search engines that people use to find information on the net. The top three that you should be trying to optimize your site for are MSN, Yahoo, and Google. We all want to be at the top of the Google search listings, but it's a good idea to start with MSN and Yahoo, simply because it’s usually quicker to get indexed and you still get a significant amount of your website traffic from these search engines. You will get more traffic from Google, but it’s a little trickier and probably more competition there.

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