By: Adam McFarland | Source: site-reference.com

When a business owner decides to bring their business to the web, generally the last thing that they think about is search engine optimization. They assume that whomever they hire to do their web design will put up a site and then submit it to the search engines and the traffic will magically pour in. Unfortunately it takes more than that to drive search engine traffic to your site, and even more unfortunately most developers don’t program with SEO in mind, nor do they educate the client about the process involved in gaining traffic from search engines.

Whether it’s carelessness or a lack of knowledge, or a combination of the two, this often leads to a client that several months down the road doesn’t understand why their site doesn’t get any traffic and isn’t helping their business. A good designer will not only program with SEO in mind, but will also educate the client about the basic principles of SEO, whether they are the one who executes it or not.

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By: Chris Sherman | Source: clickz.com

Yahoo recently released a new version of its toolbar with a powerful new bookmarking feature that integrates seamlessly with Yahoo Web search, and features a "radical" new user interface.

The new Yahoo toolbar has an improved search function that uses an auto-complete feature to make suggestions as you type. Yahoo has also made it easier to create your own custom buttons on the toolbar. If you want to create a button that takes you to a particular site, enter its URL and Yahoo will automatically search for the site’s favicon logo and use it for the button, if one is available.

The new toolbar goes beyond simply saving the title and URL of a Web page, which is what most bookmarking tools do. Instead, the new Yahoo bookmarks service stores a thumbnail image of a page, and optionally save the full text of a Web page.

of a page than it is to recall what a page is about from a simple title and URL, in most cases.

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By: Jessica Mintz | Source: chron.com

Microsoft Corp. has started linking users’ search habits with other personal information as it prepares to show more personalized advertisements.

With the use of small data files known as cookies, Microsoft can link information users provide when they sign up for Hotmail e-mail and other services with data on what they view and search for on various Microsoft sites, such as those for maps, Web journals and finance.

Microsoft uses that information to build a profile for a certain class of users _ women over 30 who read financial news, for example _ and sell marketers the opportunity to reach that targeted group as they surf Microsoft properties.

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