By: Karl Stadler | Source: site-reference.com

There seems to be a lot of questions and confusion about Adsense arbitrage. It has been made out to be a ‘bad thing’ and people have become weary to adopt the technique as an online business. There are also those who say that sending traffic to affiliate links is much more profitable than Adsense arbitrage. Lastly there are those who believe that Adsense arbitrage is easy money just waiting to be picked up. What is Adsense Arbitrage?

Adsense Arbitrage is buying traffic (PPC) from search engines at a low cost and selling the traffic to an advertiser at higher price.

Here is how you go about achieving this:

You identify keywords in a niche market with a low cost per-click. You direct the visitor to your landing page where your ads are. The visitor clicks on your ads which pay more than the ones you bought hence your profit is the difference between the two.

Is Adsense arbitrage a bad thing?

Firstly Adsense arbitrage is a legal way of making money online; there is nothing black hat about the concept. The problem occurred with the misuse of Adsense arbitrage, and just like the word alchemy (which for all realistic purposes means nothing more than chemistry, and was the term used for chemistry in the early middle ages) now has an occult or wizardry connotation to it. The bad name came about with the advent of the made for Adsense websites. As their popularity as a form of online income increased, sales of ready made Adsense websites went through the roof and the quality of many of these sites were bad, to say the least. Content on many of the pages was nothing more that a few words, if that much.

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