By: Aaron Brooks | Source: selfseo.com

The World Wide Web has several sides to it and while SEO plays a significant role in how your business succeeds, you must know there is a dark side which some experience and others don’t. What can hurt your business the most is being excluded or banned from Google’s indexing.

How does this happen? If you are using a SEO company that functions just on the other side of the right side and flaunts all of Google’s guidelines or you somehow get a spam penalty. You need to make amends quickly.

• Comb through your website and check for hidden text, hidden links, doorway pages, or redirections. Determine whether you are guilty of over optimization or what is termed as “SEO Overkill.”

• Read through Google’s guidelines and ensure that your site complies with each and every norm. Remove or redo offenders and check and recheck each page thoroughly.

Read the rest of this entry »

In a world heaving under the weight of billions of web pages, keeping up to date with the information you want can be a drag.

Wouldn’t it be better to have the latest news and features delivered directly to you, rather than clicking from site to site?

Before RSS, several similar formats already existed for syndication, but none achieved widespread popularity or are still in common use today, as most were envisioned to work only with a single service. These originated from push and pull technologies. Two of the earliest examples are Backweb and Pointcast.

There is some discussion as to what RSS stands for, but most people plump for ‘Really Simple Syndication’. RSS feeds are just a special kind of web page, designed to be read by computers rather than people. It might help to think of them as the free, internet version of the old-fashioned ticker-tape news wire machines.

Really Simple Syndication (RSS) provides an easy way to monitor fresh content. RSS feeds highlight new material so you don’t have to repeatedly check a site yourself for updates.

Read the rest of this entry »

Source: marketwatch.com

Google Inc.’s nascent radio advertisement business, known as Google Audio, has run into an unexpected snag: it seems Google doesn’t have access to enough radio airtime for would-be advertisers to thoroughly test out the initiative, an analyst said Monday.

But help may be on the way for this supposed problem. Several news reports Monday claimed that Google is deep into negotiations to buy a large swath of airtime from CBS Radio.

By doing so, Google could stave off the domino-like effect of the airtime shortage, which may mean delays introducing Google Audio to a much broader audience, RBC Capital Markets analyst Jordan Rohan said Monday.

Until Google can strike a deal with CBS, or some other radio giant, "there will be no significant impact until mid-2007" on Google’s bottom line, or the radio industry in general, Rohan said in his research note.

"We believe a critical mass of advertisers is interested in testing the platform," Rohan said, based on his interviews with his own sources. "However, there is simply not enough radio inventory in the Google Audio system (yet) to enable buyers to run campaigns."

Read more at marketwatch.com

Spread the word: bookmark it/ readit