Source: seoresearcher.com

When deciding upon keyword placement we all try to get the most out of our target keywords saturation. In the same time no one wants to get penalized by accidentally inserting too many keywords in the page copy, or by including too many words between H1 tags. Since search engines would never publish the exact numbers for maximally alowed keyword frequency or keyword prominence, all we can do is just study top pages in SEPRs and make more or less informed guesses. Or we can conduct an experiment, and calculate the average numbers for top pages in the results of the major search engines: Google, Yahoo! and MSN. For the tables below I used data provided by WebPosition software, which calculates the average scores of the top 5 positions for dozens of keyword searches conducted by WebTrends Inc.

Of course aligning your parameters to the top averages will not guarantee you the high rankings, but it can ensure that your keyword saturation stays within the allowed boundaries.

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