By: LeeAnn Prescott | Source: weblogs.hitwise.com

When Google Blog Search launched last year, I wondered if it would surpass Technorati in market share of visits. This week Hitwise data show that the market share of visits to Google Blog Search surpassed visits to Technorati for the week ending 12/23/06. Google Blog Search began catching up to Technorati in October, when Google placed a link to Blog Search on the Google News home page, causing a 168% surge in market share for Google Blog Search over a two week period (week ending 10/14/06 vs. week ending 10/28/06). Since then, approximately 60% of Google Blog Search’s traffic has been coming directly from Google News, compared to less than 1% before the change. Blogger Blog Search has been receiving about the same amount of traffic as Technorati, although it has dropped since Google Blog Search took off. Sphere, another blog search service, is still small, but growing.

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