28th December 2006

AOL & Yahoo: No Merger, No Cry

By: David A. Utter | Source: webpronews.com

In a world of scenarios and a slow news week, chatter about a possible AOL/Yahoo merger has crested the waves and face-planted itself upon the sandy shores of consideration.

The potential for a hookup consisting of Yahoo and AOL has been the mildly warm topic of discussion recently. This comes a year after Yahoo backed off a potential deal with AOL, ahead of Google’s aggressive push that shunted Microsoft aside for the search and advertising prize.

AOL didn’t make sense for Yahoo a year ago. It doesn’t make any more sense today. The duplication of effort within Yahoo would be compounded by merging with AOL. Video search would be just one battleground - would the new company support Truveo/SingingFish, or Yahoo Video Search?

Before they could merge, Yahoo would have to trim down doubled-up product lines like Flickr and Yahoo Photos before they could think of telling AOL to shut down its photos site.

Read more at webpronews.com

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This entry was posted on Thursday, December 28th, 2006 at 11:10 pm and is filed under SEO/Search Engine News. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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