AOL & Yahoo: No Merger, No Cry
By: David A. Utter | Source: webpronews.com
In a world of scenarios and a slow news week, chatter about a possible AOL/Yahoo merger has crested the waves and face-planted itself upon the sandy shores of consideration.
The potential for a hookup consisting of Yahoo and AOL has been the mildly warm topic of discussion recently. This comes a year after Yahoo backed off a potential deal with AOL, ahead of Google’s aggressive push that shunted Microsoft aside for the search and advertising prize.
AOL didn’t make sense for Yahoo a year ago. It doesn’t make any more sense today. The duplication of effort within Yahoo would be compounded by merging with AOL. Video search would be just one battleground - would the new company support Truveo/SingingFish, or Yahoo Video Search?
Before they could merge, Yahoo would have to trim down doubled-up product lines like Flickr and Yahoo Photos before they could think of telling AOL to shut down its photos site.
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