By: David A. Utter | Source: webpronews.com

In a world of scenarios and a slow news week, chatter about a possible AOL/Yahoo merger has crested the waves and face-planted itself upon the sandy shores of consideration.

The potential for a hookup consisting of Yahoo and AOL has been the mildly warm topic of discussion recently. This comes a year after Yahoo backed off a potential deal with AOL, ahead of Google’s aggressive push that shunted Microsoft aside for the search and advertising prize.

AOL didn’t make sense for Yahoo a year ago. It doesn’t make any more sense today. The duplication of effort within Yahoo would be compounded by merging with AOL. Video search would be just one battleground - would the new company support Truveo/SingingFish, or Yahoo Video Search?

Before they could merge, Yahoo would have to trim down doubled-up product lines like Flickr and Yahoo Photos before they could think of telling AOL to shut down its photos site.

Read more at webpronews.com

Spread the word: bookmark it/ readit

By: Sharon Housley | Source: masternewmedia.org

RSS feeds are a great communication medium, and when properly managed, web feeds can bring in significant Internet traffic. RSS feeds should contain compelling themed content with episodic titles that are united in common broad theme.

Just as optimizing an HTML web page will increase exposure, so too will an RSS feed that is properly optimized and promoted.

Use these simple tips to improve your SEO, web feed exposure and visibility:

1. Channel Title

The channel title in your RSS feed is one of the most important aspect. The channel title should be keyword rich and contain information related to the general theme of the RSS feed. In order to maximize compatibility with RSS readers, it is best not to include any HTML in the channel title.

Read the rest of this entry »