By: Lynette Chandler | Source: site-reference.com

The funny thing about blogs is that they are a social thing. When you take the time to visit someone’s blog and post an appropriate comment the favor is most often returned and almost expected. When you get involved in other’s blogs by posting comments you are building relationships and trust, and in turn gaining more traffic. Unfortunately, with all the comment spam going on, many bloggers become wary. If you commonly leave legitimate comments on other people’s blog, these pointers will help you stay on the good side of the blogs you visit.

Don’t slap your affiliate links in the comments. a blog is not the place to post affiliate links., Affiliate links are not acceptable This one single action will get you in the black books of many a blogger when you could build bridges instead.

Stick to the topic. Don’t try to slip in some spam. If it’s a business blog and your recommendation is not business oriented, recommending it makes you look like you’re trying to spam. If you have something to raise that’s relevant but not exactly on the same topic, a better way may be for you to blog about it and posting a trackback instead.

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By: Chris Le Roy

One of the key skills you must develop when undertaking Search Engine Optimisation is the ability to identify and choose keywords that your clients are going to use, or I should say, most likely going to use to visit your website or to search for in a search engine. There are lots of great tools out there that will help you find the right keywords but be warned always test the results you get because there are anomalies in some of these tools that can cost you time and money. I want to examine a number of steps to follow to test that you have the right keywords.

There are a range of tools that you can use to work out what keywords are going to be most appropriate for your market, some of them are free, some of them you need to register and some you have to pay for. The tools include -

1. Wordtracker
2. Google Adwords
3. Overture
4. Free Keywords
5. Your Website Session Logs
6. Yahoo Advertising
7. Keyword Locator
8. Keyword Elite
9. Good Keywords
10. Competitors Websites

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By: Joe Lewis | Source: webpronews.com

When speaking of website optimization practices, it is often associated with SEO and the goal of achieving high search rankings. While this certainly is important to a site’s overall visibility, gaining and retaining user trust should also be a primary focus of any company looking to bolster its virtual presence.

Yes, understanding how search rankings work is vital. Yes, taking the proper steps to index content while steering clear of spam practices is something that all webmasters should strive to achieve. However, it’s often the little things that tend to be overlooked which separate the great sites from the mediocre ones. What sorts of little things?

"Create a helpful Contact Us page with your business location and phone numbers. This will make your visitors feel secure. In knowing that you are a phone call away, your visitors will be relieved from other trust worries. Detailed About Us page will also give visitors clear view of what the website is all about and what it can offer.

Also, register your website with BBB and TrustE.org. These websites are independent nonprofit organizations that review sites. They also issue seals of trusts to those sites that employ strict privacy policies. Search engine optimization specialists say that seals of trusts from these websites increase sales by over 50%."

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